UNDP Somalia: HIV and AIDS Media Project

Report Cover Image
Evaluation Plan:
2011-2017, Somalia
Evaluation Type:
Final Project
Planned End Date:
12/2012
Completion Date:
11/2012
Status:
Completed
Management Response:
Yes
Evaluation Budget(US $):
--

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Title UNDP Somalia: HIV and AIDS Media Project
Atlas Project Number:
Evaluation Plan: 2011-2017, Somalia
Evaluation Type: Final Project
Status: Completed
Completion Date: 11/2012
Planned End Date: 12/2012
Management Response: Yes
Focus Area:
  • 1. Poverty and MDG
Corporate Outcome and Output (UNDP Strategic Plan 2018-2021)
  • 1. Strengthened national capacity for inclusive governance and coordination of national HIV responses, and for the protection of human rights of people affected by HIV, including women and other vulnerable groups
Evaluation Budget(US $): --
Joint Programme: No
Joint Evaluation: No
Evaluation Team members:
Name Title Email Nationality
Research and Learning, BBC Media Action Team Leader
GEF Evaluation: No
Key Stakeholders: Donors, UN agencies, civil society, public sector actors
Countries: SOMALIA
Comments: Mixed method outcome and process evaluation (CPD outcomes 3)
Lessons
Findings
Recommendations
1 Audiences spontaneously recalled PSAs where they were played more often but spontaneous recall and recall of content was difficult to achieve where PSAs had not been played regularly. Future projects should look to engage partner radio stations in frequently repeated broadcasts of PSAs at regular times to ensure a broader awareness of the PSAs from audiences. This is also likely to improve audiences? recall of the actions within the PSAs.
2 Future media projects on HIV and AIDS in Somalia should continue to utilise opinion formers such as doctors, religious leaders and people living with HIV and AIDS as they were seen as credible sources of information and testimonies from people living with HIV and AIDS produced some reduction in stigma from audiences.
3 PSAs are an information diffusion mechanism and as seen in this project are good at spreading clear, factual information. Whilst PSAs were seen in this project to influence knowledge, it is very difficult for PSAs by themselves to impact on attitudes, social norms or people?s confidence to act. Future projects could look to utilise PSAs in conjunction with other media outputs that may be better placed to address attitudinal or social norm change, particularly as fear and stigma about HIV remain strong social norms in Somalia, preventing the uptake of seeking testing or discussing transmission routes.
4 Future projects should look to further build on basic skills journalists learnt at the training such as the use of appropriate language and focus support on how journalists can build confidence to undertake news and health reporting related to HIV, as few journalists reported having used the skills in actual broadcast outputs as a result of the training.
5 Future projects should look to further engage station managers and/or editors in training on health reporting as it is clear from station manager interviews that editorial commitment to the station producing their own health content related to HIV in future seems unlikely without further support.
6 It would also be useful to provide specific training for editors or station managers to ensure understanding of editorial values such as impartiality and use of appropriate language is upheld throughout stations? output.
1. Recommendation: Audiences spontaneously recalled PSAs where they were played more often but spontaneous recall and recall of content was difficult to achieve where PSAs had not been played regularly. Future projects should look to engage partner radio stations in frequently repeated broadcasts of PSAs at regular times to ensure a broader awareness of the PSAs from audiences. This is also likely to improve audiences? recall of the actions within the PSAs.
Management Response: [Added: 2013/12/10]

The PSAs have been re-aired in target areas from October 2013 due to funds availability.

Key Actions:

Key Action Responsible DueDate Status Comments Documents
Secure additional funding. Form new agreements with radio stations and AIDS commission
[Added: 2013/12/10] [Last Updated: 2016/11/23]
Ms. Catriona Byrne 2014/03 Completed new agreements were signed for advocacy and outreach, History
2. Recommendation: Future media projects on HIV and AIDS in Somalia should continue to utilise opinion formers such as doctors, religious leaders and people living with HIV and AIDS as they were seen as credible sources of information and testimonies from people living with HIV and AIDS produced some reduction in stigma from audiences.
Management Response: [Added: 2013/12/10]

The project is continuing to do trainings with opinion leaders to support HIV/AIDS.

Key Actions:

Key Action Responsible DueDate Status Comments Documents
Agreements being signed to support this work from 2013 onwards.
[Added: 2013/12/10] [Last Updated: 2016/11/23]
Ms. Catriona Byrne 2014/03 Completed LOAs signed with AIDS commissions. History
3. Recommendation: PSAs are an information diffusion mechanism and as seen in this project are good at spreading clear, factual information. Whilst PSAs were seen in this project to influence knowledge, it is very difficult for PSAs by themselves to impact on attitudes, social norms or people?s confidence to act. Future projects could look to utilise PSAs in conjunction with other media outputs that may be better placed to address attitudinal or social norm change, particularly as fear and stigma about HIV remain strong social norms in Somalia, preventing the uptake of seeking testing or discussing transmission routes.
Management Response: [Added: 2013/12/10]

The project is seeking to expand its media collaboration based on funds availability. However considering the social context and the need for dialogue as opposed to unilateral messaging the project engages with vulnerable communities through conversations at the local level. This has shown an impact through increased uptake of UCT voluntary counseling and testing.

Key Actions:

Key Action Responsible DueDate Status Comments Documents
OUtreach conducted through Community Conversations.
[Added: 2013/12/10] [Last Updated: 2016/11/23]
Ms. Catriona Byrne 2014/03 Completed CCEs conducted and found to be very successful. History
4. Recommendation: Future projects should look to further build on basic skills journalists learnt at the training such as the use of appropriate language and focus support on how journalists can build confidence to undertake news and health reporting related to HIV, as few journalists reported having used the skills in actual broadcast outputs as a result of the training.
Management Response: [Added: 2013/12/10]

Agreed. Project to undertake further trainings for journalists.

Key Actions:

Key Action Responsible DueDate Status Comments Documents
Funds were mobilized for this in 2013
[Added: 2013/12/10] [Last Updated: 2016/11/23]
Ms. Catriona Byrne 2014/03 Completed Funds were mobilized for this in 2013 History
5. Recommendation: Future projects should look to further engage station managers and/or editors in training on health reporting as it is clear from station manager interviews that editorial commitment to the station producing their own health content related to HIV in future seems unlikely without further support.
Management Response: [Added: 2013/12/10]

3 editors/producers to attend International AIDS conference in Dec 2013 and will be supported to attend the training for journalists.

Key Actions:

Key Action Responsible DueDate Status Comments Documents
Funds were mobilized for this in 2013
[Added: 2013/12/10] [Last Updated: 2016/11/23]
Ms. Catriona Byrne 2014/12 Completed History
6. Recommendation: It would also be useful to provide specific training for editors or station managers to ensure understanding of editorial values such as impartiality and use of appropriate language is upheld throughout stations? output.
Management Response: [Added: 2013/12/10]

Already covered in the current training on HIV/AIDS. The broader concern can be considered based on funds availability.

Key Actions:

Key Action Responsible DueDate Status Comments Documents

[Added: 2013/12/10]
Ms. Catriona Byrne 2013/12 Completed

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