MIY- Multi-media Initiative for Youth in Cambodia

Report Cover Image
Evaluation Plan:
2016-2018, Cambodia
Evaluation Type:
Final Project
Planned End Date:
Completion Date:
Management Response:
Evaluation Budget(US $):


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Title MIY- Multi-media Initiative for Youth in Cambodia
Atlas Project Number: 61042
Evaluation Plan: 2016-2018, Cambodia
Evaluation Type: Final Project
Status: Completed
Completion Date: 02/2019
Planned End Date: 02/2019
Management Response: Yes
Corporate Outcome and Output (UNDP Strategic Plan 2018-2021)
  • 1. Output 1.1.2 Marginalised groups, particularly the poor, women, people with disabilities and displaced are empowered to gain universal access to basic services and financial and non-financial assets to build productive capacities and benefit from sustainable livelihoods and jobs
Evaluation Budget(US $): 50,000
Source of Funding:
Evaluation Expenditure(US $): 27,860
Joint Programme: No
Mandatory Evaluation: No
Joint Evaluation: No
Evaluation Team members:
Name Title Email Nationality
Tomislav Novovic Evaluation Specialist tomislav.novovic@gmail.com SERBIA
GEF Evaluation: No
Key Stakeholders:
Countries: CAMBODIA

Multi-media tools could be highly effective tools for supporting youth employment:

The project partners (but also researchers) confirm that multimedia applications can be used to support youth employment, helping unemployed and vulnerable youth to become more active in the labour market. Application of multimedia tools and methods can increase the knowledge of users more striking and motivate them to practice approaches and examples provided, even if the model they are operating under is passive.

The lessons from the MIY project indicated that building multimedia approaches to make them suitable to contribute to youth employment have been:

  • consider systematic approach and longer-term perspective for implementation of media support to youth employment programs;
  • make a clear introduction to the issue of employment and develop brief and direct messages;
  • multimedia professionals should work with technical experts in the area of youth employment to ensure that right messages have been provided using right multimedia methods;
  • carry out regular monitoring of the direct audience if accepting messages and programs or has difficulties to accept them.


Effective multi-media materials have clear outcomes in sight

Multimedia platforms combine several different media elements with learning platforms, as it has been with the MIY project. This approach simulates different situations and help target groups (youth at vulnerable employment, unemployed, particularly youth with disabilities, and youth from other vulnerable groups) to understand complicated subjects easily and understand the most relevant parts of that subject.

The MIY proved that application of multimedia applications could be effective addressing youth employment issues and challenges. Also, the MIY showed catalytic effects, setting the ground for more comprehensive measures for improvement of the situation of the youth at the labour market.


Responsiveness and flexibility are underlying factors for successful implementation of multimedia youth initiatives

To offer all young people in Cambodia a career perspective, and to avoid negative effects of unemployment and inactivity on future employment and earnings, it is essential to (re)engage youth into education or employment as quickly as possible. This is a challenge, in particular as a substantial fraction of the youth in the country is difficult to reach out to: usually, this group of young people were either unemployed but not registered with the public employment service, or inactive (i.e. not looking for work) without family, health or educational reasons. Implementation of multi-media initiatives could be a useful tool but requires longer term perspective. Regular monitoring and assessment of impact and appropriateness of format of multi-media initiatives on the targeted group of population is important to avoid decrease in interest and participation of the target groups.

Therefore, implementation of multi-media programs requires high degree of flexibility and responsiveness as part of the implementation modality to safeguard validity and relevance of multimedia programs.


Direct support twinned with the multimedia approach is effective approach to address youth activation

Feedback from field visits confirmed that local institutions involved in implementation of youth employment programs can be greatly encouraged and motivated by clear coordination, guidance and information dissemination from the central level. For instance, good examples have been found in the functioning of the NES and its sub-ordinated offices in Cambodia. The MIY materials have been recommended and used by the NES sub-offices during the information days for the high school students and during other public information events. This support has been effective to achieve broader impacts on youth activation and employment.


Ownership of results and processes is inevitably linked with sustainability of results and processes

Ownership could be defined as the exercise of control and command over development activities; practically, national stakeholders “owe” the development process when they are committed to it and able to translate its commitment into effective action. This definition incorporates institutional dimensions such as the control of resources and abilities to implement activities and achieve results.

The MIY project has been working to ensure national ownership, starting from ideas to implementation. The programs have been designed in close cooperation with the national stakeholders and partners, reflecting their ideas and strategies. The national partners stated that the MIY was flexible and responsive to their needs, while also expressing high degree of satisfaction with actual involvement in implementation of activities. The ownership of implementation processes has been particularly important for the implementation of capacity development support, as stated by the media department of the NEA. They took the initiative and reflected on their needs and  also participated in fine-tuning of the capacity development programs.



  • The MIY project has been aligned with the national priorities related to youth, while also addressing the needs and challenges identified during the formulation the formulation phase shaped the MIY project.
  • The MIY has been flexible and highly responsive to the needs of the youth in Cambodia, adapting to the changing environment (e.g. The Dream Station TV format prepared in an observational-documentary style replaced traditional drama programs)
  • The BBC Media Action and UNDP as the leading organizations and other partners involved in the implementation showed a high commitment and ownership of the project. The support that the project has been providing responded to the present institutional and human capacities of the key stakeholders (partners) and beneficiaries
  • The main target group, urban and rural youth (aged 15-30) and especially young women, who are in unemployment or in vulnerable employment, remained well selected and in demand for the assistance provided through the project.


Efficiency and effectiveness

  • The MIY project has been implemented efficiency- the management and steering structures have been in place and optimized for the efficient delivery of the project.
  • Management mechanisms, such as quality assurance, reporting, monitoring and financial oversight have been satisfactory.
  • The effectiveness of the MIY project has been highly satisfactory and the project produced all planned results thus contributing to outcomes.



  • At the institutional level, the positive impact has been achieved and ensured through enhanced capacities of the National Employment Agency to deliver multi-media services and provide quality media program. Also, other organizations that have been participating in the project
  • The impact has been recorded among other institutions that were not participating or directly benefiting from the MIY project could use different project products and enhance its technical capacities through available and functional manuals and toolkits and training programs.
  • The impact at the individual level could be expected among the direct beneficiaries through improved perception about employment opportunities. The analysis of the primary and secondary information show that young people reported that the MIY project/ Klahan9 contributed to improved motivation and increase confidence to discuss employment opportunities, search for jobs and understand importance of knowledge and skills. However, challenges and barriers remain especially amongst vulnerable young people such as low-educated, low-skilled youths and young women. These include a lack of skills, a lack of information of where to find jobs or access training opportunities.




  • The MIY project has been considering strategies to ensure sustainability from the early stages of implementation. The results of the project at the institutional level, specifically plans and methods to prepare and deliver multi-media programs and improve information access, have been embedded in the operational practices of the media department of the National Employment Agency (NEA). Especially important in ensuring sustainability at this level has been the additional, new component and support to the NEA provided by the UNDP project team.
  • The assistance available through the joint UN Project “UNited For Youth Employment in Cambodia” has been further built on the MIY project’s results at the institutional level, additionally contributing to its sustainability.
  • Different multi-media programs remained available via web-sources (social media and YouTube channels). Also, the sources of knowledge that the MIY project created- e.g. the guidebooks and analytical reports including methodological approaches), remained available for future use and replication.
  • However, ensuring sustainability of behavioural changes among the target groups and beneficiaries remains challenge, and would require well-planned, comprehensive and multi-annual approach

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