The Making Access Possible (MAP) programme is a multi-country initiative intended to support the development of national financial inclusion roadmaps and strategies in partner countries through the generation and use of evidence–based country financial inclusion diagnostics. The roadmaps identify the key drivers of financial inclusion within each country and provide a set of recommended practical actions tailored to each country that can be implemented by governments and key actors from the private sector and the donor community. These actions are expected to support the expansion of access to, or consolidating the provision of, financial services for individuals and micro and small businesses in partner countries.

The MAP approach places an understanding of the consumer at the core of its approach. It uses the quantitative FinScope Consumer Survey - in combination with different qualitative research approaches - to gather a wealth of in-country consumer data which can be used to identify and propose solutions to country-specific problems, based on insights into the country context, the supply environment and regulatory frameworks, and consumers’ and households’ needs, behaviour and preferences. Among other things, the detailed evidence bases that MAP is able to generate by disaggregating the target population equips governments to focus interventions, while also demonstrating to investors market potential and weaknesses.